Friday, April 4th 2025
Intel Refreshes its Iconic Brand Motto - Introduces: "That's the Power of Intel Inside "
Intel introduced its new brand to the world Tuesday at the Intel Vision 2025 event in Las Vegas. Leading with "That's the power of Intel Inside," Intel leans into the essential role the company—along with its partners and customers—plays in the world while giving a nod to the company's wildly popular "Intel Inside" campaign of the 1990s.
Brett Hannath, chief marketing officer for Intel, says the new brand platform anchors on the idea that "Intel ignites the greatness within"—in every employee, customer, consumer, community, partner. All the while, it allows Intel to reflect on its proud heritage. (The Intel Inside co-marketing campaign launched in 1991 helped Intel become a household name around the globe over the next decade.) More than a marketing initiative, "That's the power of Intel Inside" is an avenue for amplifying Intel's importance in today's world. Intel's leaders plan to leverage the new brand platform to drive differentiation, revenue growth, and equity with customers and partners.
Intel underpins everyday life. We build technology that helps us all connect, create, and achieve great things—together.
Sources:
Intel News, Tom's Hardware, The Brand Hopper (image source), Chips Etc. (image source), Logos World (image source)
Brett Hannath, chief marketing officer for Intel, says the new brand platform anchors on the idea that "Intel ignites the greatness within"—in every employee, customer, consumer, community, partner. All the while, it allows Intel to reflect on its proud heritage. (The Intel Inside co-marketing campaign launched in 1991 helped Intel become a household name around the globe over the next decade.) More than a marketing initiative, "That's the power of Intel Inside" is an avenue for amplifying Intel's importance in today's world. Intel's leaders plan to leverage the new brand platform to drive differentiation, revenue growth, and equity with customers and partners.
19 Comments on Intel Refreshes its Iconic Brand Motto - Introduces: "That's the Power of Intel Inside "
I hope we will get in the near future ATX - changeable components mainboards with risc-V and coreboot or libreboot.
How to cooling too much Intel inside power? With chiller outside:
Personally, I like the 2011-2013 badge the best. But this new one is clean and sharp.
And this is somehow... more catchy? What?
This smells like your average Microsoft campaign where they are once again trying to be cool again, which they never were, because in the back of your mind there is always the image of Harry Pott...I mean Bill Gates / Pat Gelsinger / *insert other talking head*. Its a bit like dad trying to be cool again even though he's passing into 60. Just don't. Nobody wants to see that, we're only worried we have to go to the hospital for a broken leg soon or something.
Also... the ideal corporate video again... a lot of stock imagery of very smart people doing very random things being very satisfied doing it. I'm almost out of puke buckets! My god...