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Intel introduced its new brand to the world Tuesday at the Intel Vision 2025 event in Las Vegas. Leading with "That's the power of Intel Inside," Intel leans into the essential role the company—along with its partners and customers—plays in the world while giving a nod to the company's wildly popular "Intel Inside" campaign of the 1990s.
Brett Hannath, chief marketing officer for Intel, says the new brand platform anchors on the idea that "Intel ignites the greatness within"—in every employee, customer, consumer, community, partner. All the while, it allows Intel to reflect on its proud heritage. (The Intel Inside co-marketing campaign launched in 1991 helped Intel become a household name around the globe over the next decade.) More than a marketing initiative, "That's the power of Intel Inside" is an avenue for amplifying Intel's importance in today's world. Intel's leaders plan to leverage the new brand platform to drive differentiation, revenue growth, and equity with customers and partners.
Intel underpins everyday life. We build technology that helps us all connect, create, and achieve great things—together.
View at TechPowerUp Main Site | Source
Brett Hannath, chief marketing officer for Intel, says the new brand platform anchors on the idea that "Intel ignites the greatness within"—in every employee, customer, consumer, community, partner. All the while, it allows Intel to reflect on its proud heritage. (The Intel Inside co-marketing campaign launched in 1991 helped Intel become a household name around the globe over the next decade.) More than a marketing initiative, "That's the power of Intel Inside" is an avenue for amplifying Intel's importance in today's world. Intel's leaders plan to leverage the new brand platform to drive differentiation, revenue growth, and equity with customers and partners.
Intel underpins everyday life. We build technology that helps us all connect, create, and achieve great things—together.
View at TechPowerUp Main Site | Source
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